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Services
ResearchServices
Quantative Research
Qualitative Focus Groups
Talent Testing
Research
Quantative Research Coordination
Qualitative Focus Groups
Talent Testing
At The Broadcast Image Group, we recognize the importance of market research as a tool to determine customer needs, market trends and client strengths & weaknesses.
Working with your management team, we will provide expertise through every step of the process including:
Recommendations on how to best target research budget
Selection of the most qualified research firm
Preparation of research questionnaires
Actionable recommendations and strategic planning
Recommendations on how to best target research budget
Selection of the most qualified research firm
Preparation of research questionnaires
Actionable recommendations and strategic planning
We also believe that it is important to talk face-to-face with your customers. Focus groups can enhance your quantitative research with qualitative feedback. Focus groups can also help you evaluate new product ideas with target viewing groups so you don't have to experiment on the air! Working with a facility in your market, we will coordinate and conduct focus groups targeted to your specific goals.
Focus group services Include:
Screener Development
Facility Coordination
Collateral Support including Questionnaires & Testing Forms
Focus Group Facilitation
Actionable Recommendations
Focus group services Include:
Screener Development
Facility Coordination
Collateral Support including Questionnaires & Testing Forms
Focus Group Facilitation
Actionable Recommendations
Working with a facility in your market, we will coordinate and conduct talent testing focus groups and/or focus panels to help you make strategic talent decisions.
Talent testing services include:
Screener Development
Facility Coordination
Collateral Support including Questionnaires & Testing Forms
Product Development Concept Examples
Focus Panel Facilitation
Actionable Recommendations
Talent testing services include:
Screener Development
Facility Coordination
Collateral Support including Questionnaires & Testing Forms
Product Development Concept Examples
Focus Panel Facilitation
Actionable Recommendations